YouTube is always a great site to check if you are looking for a banner ad. YouTube has a new banner ad nearly every day and that ad will stay there the entire day. For example, on YouTube's homepage today, shown above, they ran an ad for a 2014 Chevrolet Traverse. The ad can be more than just words and pictures, YouTube commonly has movement in the ad along with a video (that is hosted by YouTube) that viewers can click on and get sound to play with their ad. In this and other ways YouTube ads are commonly very interactive. In today's banner ad, one can scan over a "friend" to see them wave. Once a friend is clicked on an ad showing off one of the vehicles features will play. Some of these ads have further interactivity such as picking the music that is playing.
Pros and Cons
Banner ads are great attention-grabbers as they are large and can have movement. They can be bought for a variety of prices depending on the number and type of visitor that the site regularly receives making them good buy for small as well as large advertisers. According to Nielson banner ads are very effective, in fact they are 1.5x more effective at raising product awareness compared to direct mail. It is easy to track an ads effectiveness by watching the click-through rate.
However some banner ads come off as annoying. As stated previously internet advertising is young, advertisers are trying to find the balance between an ad being noticeable and it being disruptive. If you are paying per impression, it may not be reliable. Just because someone viewed a page does not mean they saw your ad. It could not load or just be too far down the page that the viewer did not see it.
Interesting Facts
- According to a Dynamic Logic MarketNorms study 75% of viewers remember a brand after viewing a banner ad.
- The industry average click through rate is only .1% which is much lower than most people would expect.
This is such a brilliant post on internet advertisements. There are several platforms in the online marketing world that can be utilized but being a business owner, you have to conduct proper research so that you can find out good strategies that will add value to your sales graph. I am also using SMM and Pay Per Click Advertising techniques and getting really good results.
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