Transit Shelter Advertising

When I first began looking for transit shelter advertisements, advertisements on bus shelters and the back of bus stop seats, I could only find what looks like small billboards on the back to benches.  Though there were some that were more creative than others, none really caught my eye.  Thanks to the World Wide Web, however, I found tons of innovative transit shelter advertisements that are bound to catch  anyone's eye. For example this Coca Cola ad, meant to promote the new Coca-Cola Grip Bottle, is made out of Velcro so it can literally grip people.

Likewise, this advertisement for the Christopher and Dana Reeves Foundation, a foundation devoted to finding treatments and cures for paralysis, makes it look like the people waiting on a bus are sitting in a wheel chair, healing, and walking away.  

Pros and Cons

Transit shelter ads are great choices because:

• Nearly everyone can see them including auto passengers, bicyclist, pedestrians, bus riders and more
• It is a relatively cheap and permanent medium compared to other mediums
• These are environmentally friendly.  They are making an ad out of something that already exists

However some advertisers are reluctant to use them because:

• Some people see them as an eye-sore.  This can give the viewers an "ugly" view of ones company
• These reach a non selective audience
• It is hard to create an ad that really sticks out.  As I mentioned, a lot just look the same.